Meta Ads Acquisition Engine
Targeted social recruitment campaigns cutting candidate acquisition costs across overseas placements.
-38%
Cost Per Lead
1,240+
Vetted Applicants
84%
Screening Pass Rate
3.8x
Pipeline Velocity
The Brief
Cross-border recruitment agencies faced rising advertising expenses and unqualified candidate submissions.
The objective was building a measurable social funnel targeting skilled Nepali workers for international employers.
What I Did
- Audience Segmentation: Built custom location and interest cohorts targeting verified technical trades and language learners.
- Creative Iteration: Designed mobile-first video ads in Nepali and English highlighting clear visa terms and job requirements.
- Automated Qualification: Configured instant form pre-screening questions that filtered out ineligible candidates before interview scheduling.
The Numbers
| Metric | Baseline | After Optimization | Change |
|---|---|---|---|
| Cost Per Qualified Lead | $4.20 | $2.60 | -38.1% |
| Interview Attendance | 58% | 82% | +24.0% |
| Monthly Applications | 350 | 1,240 | +254% |
| Visa Issuance Ratio | 71% | 89% | +18.0% |
What I Would Do Differently
I would integrate automated WhatsApp reminder triggers earlier to reduce candidate interview no-show rates even faster.
Campaign Screenshots
