← Back to all projects

SEO & Answer Engine Optimization

Structured knowledge graphs and answer engine optimization delivering organic employer inquiries.

+190%
Inbound Leads
#1-3
Keyword Rankings
42
Answer Citations
0$
Ad Spend Incurred
Illustration of semantic knowledge graph and search rankings

The Brief

Overseas employers searched for trusted recruitment agencies but encountered outdated forum posts and unverified directories.

Our challenge was capturing high-intent B2B search traffic using authoritative informational content and schema markup.

What I Did

  1. Topic Cluster Mapping: Grouped hiring regulations, bilateral treaties, and visa processes into cohesive pillar hubs.
  2. Schema Graph Deployment: Implemented comprehensive FAQPage and Organization structured data for Perplexity and Google extraction.
  3. Answer-First Copywriting: Structured every guide with fifty-word direct answers matching conversational natural queries.

The Numbers

Traffic Channel Prior Period Optimized Period Growth
Organic Search Visitors 1,120 / mo 3,480 / mo +210%
AI Engine Citations 2 citations 42 citations +2000%
B2B Employer Inquiries 6 / mo 18 / mo +200%
Average Time on Page 1m 12s 3m 45s +212%

What I Would Do Differently

I would publish Japanese-language landing pages sooner to capture native queries from Tokyo and Nagoya hiring firms.

Architecture Screenshots

Screenshot of Google Search Console Impression Growth Screenshot of Perplexity and Gemini Answer Citation Snapshot Screenshot of Structured FAQ JSON-LD Rich Result Validation
Next Project: Content System Operations →