SEO & Answer Engine Optimization
Structured knowledge graphs and answer engine optimization delivering organic employer inquiries.
+190%
Inbound Leads
#1-3
Keyword Rankings
42
Answer Citations
0$
Ad Spend Incurred
The Brief
Overseas employers searched for trusted recruitment agencies but encountered outdated forum posts and unverified directories.
Our challenge was capturing high-intent B2B search traffic using authoritative informational content and schema markup.
What I Did
- Topic Cluster Mapping: Grouped hiring regulations, bilateral treaties, and visa processes into cohesive pillar hubs.
- Schema Graph Deployment: Implemented comprehensive FAQPage and Organization structured data for Perplexity and Google extraction.
- Answer-First Copywriting: Structured every guide with fifty-word direct answers matching conversational natural queries.
The Numbers
| Traffic Channel | Prior Period | Optimized Period | Growth |
|---|---|---|---|
| Organic Search Visitors | 1,120 / mo | 3,480 / mo | +210% |
| AI Engine Citations | 2 citations | 42 citations | +2000% |
| B2B Employer Inquiries | 6 / mo | 18 / mo | +200% |
| Average Time on Page | 1m 12s | 3m 45s | +212% |
What I Would Do Differently
I would publish Japanese-language landing pages sooner to capture native queries from Tokyo and Nagoya hiring firms.